Sport Kings Comeback Announced

The original Sport Kings Gum series was released by the Goudey Gum Company in 1933 and 1934 and featured 48 incredible athletes from a cross section of sports. In those days, a collector could open up a pack and receive a card depicting such legends as swimmer Johnny Weissmuller, football star Red Grange, boxer Max Baer, hockey icon Howie Morenz or the revered Babe Ruth. Highly prized by modern collectors, the original Sport Kings cards have taken on a mystique and ranks among the most popular sets in the history of the hobby.

Only one person in the hobby could orchestrate this return to glory, Dr. Brian H. Price, who many collectors will recall as the mastermind behind the return of the Parkhurst brand to the hockey card market in 1991.

"As a longtime collector of sports cards and memorabilia, I have always been a fan of the original Sport Kings Gum set and I wanted to be able to continue the tradition for modern sports card enthusiasts and historians," said Price. "The time was right to undertake this project and I believe that the brand will appeal to a broad audience."

Sportkings Series A will pay tribute to big names from a wide range of athletic pursuits and will maintain the integrity of the original release. Each base card features original artwork and the roster includes such stars as baseball's Roberto Clemente and Ted Williams, hockey's Patrick Roy and Rocket Richard, football's Troy Aikman and Bart Starr along with many others that truly rank among the Kings of their respective sports including; Mia Hamm-Soccer, Mark Spitz-Swimming, Greg Louganis-Diving, Hulk Hogan-Wrestling, Nigel Mansell-Motor Sports, to name a few.

"Over the past 73 years, the number of athletes that were dominant in their respective sports gave us the daunting task of choosing which ones would be involved in the Series A of Sportkings," said Price. "More athletes will be included in future releases and it is my goal to offer collectors a diverse and original mix with every series."

Over the years, Price has caused debate in hobby circles for his landmark decision to cut up pieces of vintage hockey equipment for trading cards. Some of the Sportkings choices are sure to generate discussion among collectors, but Price feels that can be a positive thing.

"We will be providing collectors with pieces of sporting history with Sportkings and that is sure to raise some eyebrows," Price said. "There will be no photo-shoot memorabilia or redemptions in this product. Collectors have spoken loud and clear on these issues."

A premium trading card release, Sportkings Series A will be one of most limited products ever made. Each pack will contain seven cards; three base cards in the traditional card size format, one base card in the original Sport Kings Gum size, one Autograph Card insert and two additional Autograph or Memorabilia inserts.

Sportkings Series A will be released in October, 2007. For more information please visit our website at www.sportkingsgum.com or email us at info@sportkingsgum.com.